Yowza Fitness - Well if the company name doesn't get your attention, wait until you see the product names.  Built from scratch, right here in the U.S., Yowza Fitness' business model utilizes a direct to consumer approach.

This particular type of business can be difficult to get rolling but once the name and reputation get into the public view, the company can become very successful, just like we've seen with Yowza Fitness.  The best outcome of the direct to consumer style of business is that the customer will often find a cheaper price on the final product since there are less middlemen in the price chain.

Yowza treadmills have a newer design feel to them and include upgraded features that you won't find on treadmills of comparable price. The company has released several news clips regarding their recycling efforts.  Using a portion of recycled plastics and paints Yowza Fitness appears to be a company conscious about their impact on the environment.  I haven't been able to investigate these claims to deeply, but I'm glad to see more companies like Yowza Fitness make the effort to get involved in conservation of our natural resources.

Yowza's quick shipping practices and a centrally located US warehouse means you're new treadmill will be on the way to you in less time than you expected.  In addition to great warranties this company offers a very cool 60-day no-hassle return policy.  This, for me, adds the last bit of reassurance when buying such a large piece of equipment from a relative newcomer on the fitness scene.